[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.eopta.cz\/jak-je-dulezity-vzhled-vaseho-webu\/#Article","mainEntityOfPage":"https:\/\/www.eopta.cz\/jak-je-dulezity-vzhled-vaseho-webu\/","headline":"Jak je d\u016fle\u017eit\u00fd vzhled va\u0161eho webu?","name":"Jak je d\u016fle\u017eit\u00fd vzhled va\u0161eho webu?","description":"Nechat si ud\u011blat web nen\u00ed nijak t\u011b\u017ek\u00e9 a pokud nem\u00e1te mnoho po\u017eadavk\u016f, tak to nemus\u00ed b\u00fdt ani p\u0159\u00edli\u0161 drah\u00e9. Jen\u017ee na webov\u00fdch str\u00e1nk\u00e1ch hodn\u011b z\u00e1le\u017e\u00ed. Vizu\u00e1ln\u00ed str\u00e1nka v\u011bci toti\u017e na n\u00e1v\u0161t\u011bvn\u00edky a tedy i potenci\u00e1ln\u00ed z\u00e1kazn\u00edky velmi siln\u011b p\u016fsob\u00ed. Ovliv\u0148uje jejich psychiku a t\u00edm i \u0161ance, \u017ee si od v\u00e1s n\u011bco koup\u00ed. Zn\u00ed v\u00e1m to […]","datePublished":"2022-07-09","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.eopta.cz\/author\/#Person","name":"","url":"https:\/\/www.eopta.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cae764794acc12213aa530e21558ed2bd96c03f91e0c3ad21cc1905765be658?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"eopta.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.eopta.cz\/wp-content\/uploads\/pexels-cottonbro-5076516_1.jpg","url":"https:\/\/www.eopta.cz\/wp-content\/uploads\/pexels-cottonbro-5076516_1.jpg","height":0,"width":0},"url":"https:\/\/www.eopta.cz\/jak-je-dulezity-vzhled-vaseho-webu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":410,"articleBody":"        Nechat si ud\u011blat web nen\u00ed nijak t\u011b\u017ek\u00e9 a pokud nem\u00e1te mnoho po\u017eadavk\u016f, tak to nemus\u00ed b\u00fdt ani p\u0159\u00edli\u0161 drah\u00e9. Jen\u017ee na webov\u00fdch str\u00e1nk\u00e1ch hodn\u011b z\u00e1le\u017e\u00ed. Vizu\u00e1ln\u00ed str\u00e1nka v\u011bci toti\u017e na n\u00e1v\u0161t\u011bvn\u00edky a tedy i potenci\u00e1ln\u00ed z\u00e1kazn\u00edky velmi siln\u011b p\u016fsob\u00ed. Ovliv\u0148uje jejich psychiku a t\u00edm i \u0161ance, \u017ee si od v\u00e1s n\u011bco koup\u00ed. Zn\u00ed v\u00e1m to jako manipulace? Nen\u00ed nic nov\u00e9ho, \u017ee reklamy \u010dasto krom\u011b grafik\u016f navrhuj\u00ed i vy\u0161kolen\u00ed psychologov\u00e9, a \u017ee barvy a rozlo\u017een\u00ed prvk\u016f na billboardu m\u016f\u017ee ovlivnit va\u0161e rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se konkr\u00e9tn\u00edho produktu. Prod\u00e1v\u00e1me lidem. A\u0165 u\u017e se va\u0161e podnik\u00e1n\u00ed t\u00fdk\u00e1 \u010dehokoliv, v\u017edycky sv\u00e9 produkty nebo slu\u017eby nab\u00edz\u00edte lidem. Proto je tak d\u016fle\u017eit\u00e9, jak\u00e9 z va\u0161\u00ed reklamy nebo webov\u00e9 str\u00e1nky maj\u00ed pocity. Emoce jsou v rozhodov\u00e1n\u00ed \u010dasto d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e v\u0161echny mo\u017en\u00e9 racion\u00e1ln\u00ed argumenty. Kdy\u017e si kupujete nap\u0159\u00edklad oble\u010den\u00ed nebo j\u00eddlo, p\u0159em\u00fd\u0161l\u00edte u toho racion\u00e1ln\u011b? Nebo si sp\u00ed\u0161e koup\u00edte oble\u010den\u00ed, kter\u00e9 se v\u00e1m l\u00edb\u00ed a j\u00eddlo, kter\u00e9 v\u00e1m chutn\u00e1? Kdy\u017e nakupujete oble\u010den\u00ed, rad\u011bji si ho koup\u00edte v kr\u00e1sn\u011b \u010dist\u00e9 prodejn\u011b, kde jsou vybaven\u00e9 kabinky, p\u0159\u00edjemn\u00e9 prodava\u010dky a nemus\u00edte \u010dekat frontu nebo v mal\u00e9 \u0161pinav\u00e9 prodejn\u011b, kde je jedin\u00e1 pomal\u00e1 a protivn\u00e1 prodava\u010dka? P\u0159esto\u017ee se bude jednat o stejn\u00fd kus od\u011bvu za stejnou cenu, stejn\u011b nejsp\u00ed\u0161 zvol\u00edte tu kr\u00e1snou prodejnu, \u017ee? To stejn\u00e9 plat\u00ed i o webov\u00fdch str\u00e1nk\u00e1ch. Kdy\u017e se pod\u00edv\u00e1te na kr\u00e1sn\u00e9 a p\u0159ehledn\u00e9 str\u00e1nky, kde dostanete zdarma z\u00e1kaznickou podporu, asi si tam nakoup\u00edte sp\u00ed\u0161 ne\u017e na doma spl\u00e1can\u00e9m webu, kter\u00fd nic nav\u00edc nenab\u00eddne. Grafika Pardubice Krekrrr.cz v\u00e1m vytvo\u0159\u00ed web p\u0159esn\u011b na m\u00edru podle va\u0161ich pot\u0159eb a po\u017eadavk\u016f. M\u016f\u017eete tak dos\u00e1hnou po\u017eadovan\u00e9ho psychologick\u00e9ho efektu, va\u0161i klienti se p\u0159i prohl\u00ed\u017een\u00ed webu budou c\u00edtit komfortn\u011b a procenta prodej\u016f se d\u00edky tomu rychle zvednou. P\u0159em\u00fd\u0161lejte i nad psychologi\u00ed barev a nad konkr\u00e9tn\u00edm uspo\u0159\u00e1d\u00e1n\u00edm textu, a\u017e budete sv\u016fj web navrhovat.                                                                                                                                                                                                                                                                                                                                                                                           4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak je d\u016fle\u017eit\u00fd vzhled va\u0161eho webu?","item":"https:\/\/www.eopta.cz\/jak-je-dulezity-vzhled-vaseho-webu\/#breadcrumbitem"}]}]